Peter, J. Paul, author. <br/><br/>
Marketing management : knowledge and skills / 
J. Paul Peter, James H. Donnelly, Jr. 
 - Eight edition. 
 - New York :  McGraw-Hill Companies, Inc.,  c2007. 
 - xvii, 813 pages :  color illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9780071259835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Marketing -- Management -- Case studies.
<br/><br/><label>LC Class. No.: </label>CIR HF 5415.13  / P48 2007