International business and trade /
Norma Dy Lopez-Mariano.
- Manila : Rex Book Store, c2023.
- ix, 398 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Chapter 1 : Evolution of international trade Chapter 2 : Classical country-based theories of international trade Chapter 3 : Modern firm-based theories of international trade Chapter 4 : Other theories of international trade Chapter 5 : International business and trade : an overview Chapter 6 : Nature and scope of international marketing Chapter 7 : Global entrepreneurship and intrapreneurship Chapter 8 : Ethics and international business and trade Chapter 9 : Multicultural marketing Chapter 10 : International monetary and financial system
In English text.
9786210443769
International business enterprises--Management. International trade.