TY  - BOOK
AU  - Dixon, John, editor.
TI  - Brand management
SN  - 9781635497953
AV  - CIR HF 5415.15 B73 2018
U1  - 658.827 20
PY  - 2018///
CY  - New York : 
PB  - Larson & Keller Education, 
KW  - Brand name products
KW  - Management
KW  - Marketing
N1  - Includes index; Ch.1 An introduction to brand and brand management Ch. 2 Various types of branding Ch. 3 Brand management: processes, strategies and its effects Ch. 4 Brand marketing and advertising Ch. 5 Essential aspects of branding. Index
N2  - Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook
ER  -