TY  - BOOK
AU  - Short, Clifford, editor.
TI  - Service marketing management
T2  - Edu-tech learning
SN  - 978-1-63240-775-9
AV  - HD9980.5 S47 2018
PY  - 2018///
CY  - New York : 
PB  - Clanrye International
KW  - Service industries
KW  - Management
KW  - Marketing
KW  - Industrial management
N1  - Includes bibliographical references and index; 1 - Introduction to service marketing 2 - Service market environment : an integrated study 3 - Processes of service development 4 - Managing pricing and delivering of service 5 - Service guarantee and recovery : an overview
N2  - As an essential part of marketing, service marketing deals with the different types of services provided by the firm to its customers. It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services, health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge
ER  -