TY  - BOOK
AU  - Ford, John, author.
AU  - Ibrahim, Essam, author.
AU  - Montecchi, Matteo, author.
TI  - Strategic marketing: creating competitive advantage 
SN  - 9780198856864
AV  - CIR HF 5415.135 S77 2022
PY  - 2022///
CY  - Oxford, United Kingdom
PB  - Oxford University Press
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index; Part A : Where are we now?
1 - Strategic marketing : analysis, perspectives, and blueprint
2 - Environmental and internal analysis : market information and intelligence

Part B : Where do we want to be?
3 - Strategic marketing decisions, choices, and mistakes
4 - Segmentation, targeting, and positioning strategies
5 - Branding strategies

PART C : How will we get there?
6 - Relational and sustainability strategies
7 - Product innovation and development strategies
8 - Service marketing strategies
9 - Pricing and distribution strategies
10 - Marketing communications
11 - Social and ethical strategies

Part D : Did we get there?
12 - Strategy implementation and control
13 - Strategy and metrics
Subject index

ER  -