Strategic marketing :  creating competitive advantage / 
Douglas West [and three others]. 
 - Fourth edition. 
 - Oxford, United Kingdom :  Oxford University Press,  c2022. 
 - xxxix, 568 pages :  color illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part A : Where are we now?<br/>1 - Strategic marketing : analysis, perspectives, and blueprint<br/>2 - Environmental and internal analysis : market information and intelligence<br/><br/>Part B : Where do we want to be?<br/>3 - Strategic marketing decisions, choices, and mistakes<br/>4 - Segmentation, targeting, and positioning strategies<br/>5 - Branding strategies<br/><br/>PART C : How will we get there?<br/>6 - Relational and sustainability strategies<br/>7 - Product innovation and development strategies<br/>8 - Service marketing strategies<br/>9 - Pricing and distribution strategies<br/>10 - Marketing communications<br/>11 - Social and ethical strategies<br/><br/>Part D : Did we get there?<br/>12 - Strategy implementation and control<br/>13 - Strategy and metrics<br/>Subject index<br/> 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9780198856864 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>CIR HF 5415.135  / S77 2022