TY  - BOOK
AU  - Arenas, Chester Dave G., author.
TI  - Destination management and marketing
SN  - 9786218179875
AV  - F G 155.A1 A74 2022
PY  - 2022///
CY  - Sta. Cruz, Manila
PB  - Edric Publishing House
KW  - Tourism
KW  - Marketing
KW  - Management
N1  - Includes bibliography; Chapter 1 : Understanding destination management and marketing
Chapter 2 : Destination planning and tourism life cycle model
Chapter 3 : Tourism product Development
Chapter 4 : Destination marketing process
Chapter 5 : Destination branding
Chapter 6 : Destination community and stakeholder relationships and involvement
Chapter 7 : Information and communication technology in tourism
Chapter 8 : Business travel, business event and meeting incentives, conferences and events (MICE) management
Bibliography
ER  -