Arenas, Chester Dave G., author. <br/><br/>
Destination management and marketing/ 
Chester Dave G. Arenas. 
 - Sta. Cruz, Manila :  Edric Publishing House,  c2022. 
 - 71 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliography. 
<br/><br/>Chapter 1 : Understanding destination management and marketing<br/>Chapter 2 : Destination planning and tourism life cycle model<br/>Chapter 3 : Tourism product Development<br/>Chapter 4 : Destination marketing process<br/>Chapter 5 : Destination branding<br/>Chapter 6 : Destination community and stakeholder relationships and involvement<br/>Chapter 7 : Information and communication technology in tourism<br/>Chapter 8 : Business travel, business event and meeting incentives, conferences and events (MICE) management<br/>Bibliography 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9786218179875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.<br/>Tourism--Management.
<br/><br/><label>LC Class. No.: </label>F G 155.A1  / A74 2022