TY  - BOOK
AU  - Morrison, Alastair M., author.
TI  - Tourism marketing: in the age of the consumer 
SN  - 9780415726368
AV  - CIR G 155.A1 M67 2022
PY  - 2022///
CY  - London; New York
PB  - Routledge
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
KW  - Service industries
KW  - Computer network resources
N1  - Includes bibliographical references and index; Part 1 : The consumer
1 The consumer is first in tourism marketing
2 Consumer behaviour research
3 Market and marketing research
4 Customer relationship management
5 Consumer use of social media
Part 2 : The strategy
6 Social responsibility and ethical tourism
7 Market segmentation
8 Positioning, image and branding
9 Marketing plan and marketing mix
Part 3 : The implementation 
10 Marketing communications
11 Technology and e-marketing
12 Tourism distribution channels
Part 4 : The tourism product
13 Product development and innovation
14 Events and their development and marketing
15 Regional development, marketing and partnerships
Part 5 : The evaluation of tourism marketing
16 Marketing performance measurement
Glossary
Index
ER  -