Morrison, Alastair M., author. <br/><br/>
Tourism marketing :  in the age of the consumer / 
Alastair M. Morrison. 
 - London; New York :  Routledge,  c2022. 
 - xxvi, 757 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1 : The consumer<br/>1 The consumer is first in tourism marketing<br/>2 Consumer behaviour research<br/>3 Market and marketing research<br/>4 Customer relationship management<br/>5 Consumer use of social media<br/>Part 2 : The strategy<br/>6 Social responsibility and ethical tourism<br/>7 Market segmentation<br/>8 Positioning, image and branding<br/>9 Marketing plan and marketing mix<br/>Part 3 : The implementation <br/>10 Marketing communications<br/>11 Technology and e-marketing<br/>12 Tourism distribution channels<br/>Part 4 : The tourism product<br/>13 Product development and innovation<br/>14 Events and their development and marketing<br/>15 Regional development, marketing and partnerships<br/>Part 5 : The evaluation of tourism marketing<br/>16 Marketing performance measurement<br/>Glossary<br/>Index 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9780415726368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.<br/>Hospitality industry--Marketing.<br/>Service industries--Marketing.<br/>Tourism--Computer network resources.
<br/><br/><label>LC Class. No.: </label>CIR G 155.A1  / M67 2022