Managing visitor attractions / 
edited by Alan Fyall [and three others]. 
 - Third edition. 
 - London :  Routledge,  c2022. 
 - xxx, 467 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1 : The nature and role of visitor attractions<br/>1 The nature and role of visitor attractions<br/>2 The market for visitor attractions<br/>Part 2 : The development of visitor attractions<br/>3 The visitor attraction development process<br/>4 Visitor attraction concept, market feasibility, and site selection<br/>5 Financial management for visitor attraction projects<br/>6 Visitor attraction success and failure<br/>Part 3 : Managing visitor attractions<br/>7 The role of the visitor attraction manager<br/>8 Operations management for visitor attractions<br/>9 Managing visitor impacts at visitor attractions<br/>10 Managing safety, security, and risk at visitor attractions<br/>11 Managing human resources for visitor attractions<br/>12 Managing temporal variation at visitor attractions<br/>13 Interpretation and visitor attractions<br/>14 Themed attractions and storytelling<br/>Part 4 : Marketing visitor attractions<br/>15 Attraction marketing strategies<br/>16 Attraction marketing management<br/>17 Marketing challenges and opportunities for visitor attractions : a collaborative approach<br/>18 Digital and social media marketing for visitor attractions<br/>19 Managing universal attraction brands<br/>Part 5 : Cases<br/>20 National botanic garden of Wales<br/>21 Attraction failure : the hard rock park in Myrtle<br/>22 Overtourism at natural attraction sites<br/>23 Interpretation at heritage sites : Culloden Battlefield, UK<br/>24 New attraction development : Grand Egyptian Museum, Giza, Egypt<br/>25 Augmented reality in heritage attractions<br/>26 Dark tourism in Latin America : a history of blood and conflict<br/>27 Dementia-friendly heritage visitor attractions : a case study of the national trust<br/>28 Managing sporting venues as attractions : The Moses Mabhida Stadium, South Africa<br/>29 Historic Royal Palaces : managing a portfolio of visitor attractions<br/>30 Managing and marketing natural sites<br/>31 Developing a masterplan : Elvaston Castle Country Park<br/>Conclusion 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9780367486136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Management.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>CIR G 155.A1  / M36 2022