TY - BOOK AU - Rodolfa, Bernardo Jr. B., author. TI - Events management: introduction to Meetings, Incentives, Conferences, Exhibitions (MICE), Festivals, & Other Special Events SN - 9786214063215 AV - F GT 3405 R63 2022 PY - 2022/// CY - Intramuros, Manila PB - Mindshapers Co., Inc. KW - Special events KW - Management KW - Planning N1 - Includes bibliographical references; Chapter 1 : Overview of the MICE industry Chapter 2 : MICE in Focus Chapter 3 : Philippine Festivals and Other Celebrations Chapter 4 : Personal and Special Events Chapter 5 :Overview of the Event Management Chapter 6 : The Event Industry in General Chapter 7 : Your Role as a Manager Chapter 8 : Getting Started : On Gathering Information Chapter 9 : The Concept of the Event Chapter 10 : Screening the Event Concept Chapter 11 :Filling the Gaps of the Event Concept Chapter 12 : The Event Proposal Chapter 13 : Finalizing the Event Concept with the Event Team Chapter 14 : The Event Execution and Evaluation ER -