TY  - BOOK
AU  - Chaudhary, Prashant Vilas, author.
TI  - Selling and negotiation skills: a pragmatic approach 
SN  - 978-93-532-8212-7
AV  - HF5438.25 C43 2019
PY  - 2019///
CY  - Los Angeles
PB  - SAGE / TEXTS
KW  - Selling
KW  - Negotiation in business
N1  - Includes bibliographical references and index; Chapter 1 - Selling : fundamentals and modern practices 
Chapter 2 - Selling process : journey towards closing the deal
Chapter 3 - Fundamental concepts, types and conceptual instruments of negotiation
Chapter 4 - Styles, strategies and tactics of negotiation
Chapter 5 - Negotiation process
Chapter 6 - Dealing with "difficult" people and situations
Case study : Negotiated resolution of Doklam Stand-Off
ER  -