Chaudhary, Prashant Vilas, author.

Selling and negotiation skills : a pragmatic approach / Prashant Vilas Chaudhary. - Los Angeles : SAGE / TEXTS, c2019. - xx, 264 pages ; 25 cm

Includes bibliographical references and index.

Chapter 1 - Selling : fundamentals and modern practices
Chapter 2 - Selling process : journey towards closing the deal
Chapter 3 - Fundamental concepts, types and conceptual instruments of negotiation
Chapter 4 - Styles, strategies and tactics of negotiation
Chapter 5 - Negotiation process
Chapter 6 - Dealing with "difficult" people and situations
Case study : Negotiated resolution of Doklam Stand-Off


In English text.

978-93-532-8212-7


Selling.
Negotiation in business.

HF5438.25 / C43 2019