Selling and negotiation skills : a pragmatic approach /
Prashant Vilas Chaudhary.
- Los Angeles : SAGE / TEXTS, c2019.
- xx, 264 pages ; 25 cm
Includes bibliographical references and index.
Chapter 1 - Selling : fundamentals and modern practices Chapter 2 - Selling process : journey towards closing the deal Chapter 3 - Fundamental concepts, types and conceptual instruments of negotiation Chapter 4 - Styles, strategies and tactics of negotiation Chapter 5 - Negotiation process Chapter 6 - Dealing with "difficult" people and situations Case study : Negotiated resolution of Doklam Stand-Off