TY  - BOOK
AU  - Magpantay, Don M., author.
AU  - Matias, Augusto R., Engr., author.
AU  - Vizconde, Angelie Marie L., author.
TI  - Strategic management in tourism and hospitality w/ total quality management
SN  - 9786218179547
AV  - F G 155.A1 M34 2021
PY  - 2021///
CY  - Manila
PB  - Edric Publishing House
KW  - Tourism
KW  - Management
KW  - Hospitality industry
KW  - Strategic planning
N1  - Includes bibliographical references; Chapter 1 : The nature of strategic planning
Chapter 2 : The business vision and mission
Chapter 3 : Analyzing company's external environment
Chapter 4 : Analyzing a company's resources and competitive
Chapter 5 : Crafting a strategy : the quest for competitive advantage
Chapter 6 : Strategy analysis and choice
Chapter 7 : Executing the strategies : management and operations issues
Chapter 8 : Executing the strategies : marketing, finance/accounting, R&D, and MIS issues
Chapter 9 : Corporate governance and ethics
Chapter 10 : Total quality management systems : hospitality and tourism management
; For BSHRM
ER  -