Magpantay, Don M., author. <br/><br/>
Strategic management in tourism and hospitality w/ total quality management / 
Don M. Magpantay, Engr. Augusto R. Matias, and Angelie Marie L. Vizconde. 
 - Manila :  Edric Publishing House,  c2021. 
 - 124 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Chapter 1 : The nature of strategic planning<br/>Chapter 2 : The business vision and mission<br/>Chapter 3 : Analyzing company's external environment<br/>Chapter 4 : Analyzing a company's resources and competitive<br/>Chapter 5 : Crafting a strategy : the quest for competitive advantage<br/>Chapter 6 : Strategy analysis and choice<br/>Chapter 7 : Executing the strategies : management and operations issues<br/>Chapter 8 : Executing the strategies : marketing, finance/accounting, R&D, and MIS issues<br/>Chapter 9 : Corporate governance and ethics<br/>Chapter 10 : Total quality management systems : hospitality and tourism management<br/> 
<br/><br/>
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9786218179547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Management.<br/>Hospitality industry--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>F G 155.A1  / M34 2021