Entrepreneurship in tourism and hospitality industry /
Chester Dave G. Arenas.
- Manila : Edric Publishing House, c2022.
- 91 pages : illustrations ; 25 cm.
Includes bibliography.
Unit 1 : Introduction Chapter 1 : Introduction to entrepreneurship Chapter 2 : The role of entrepreneurship in hospitality and tourism industry Unit 2 : Business Plan Chapter 3 : Developing a business plan Chapter 4 : Market analysis Chapter 5 : Marketing strategies Unit 3 : Business implementation Chapter 6 : Starting and operating a business Chapter 7 : Introduction to bookkeeping Chapter 8 : Financial statement analysis