Entrepreneurship /
Robert D. Hisrich, Michael P. Peters, and Dean A. Shepherd.
- Eleventh edition.
- New York, New York : McGraw-Hill Education, c2020.
- xxiii, 581 pages ; 25 cm
Includes index.
Part 1 : The Entrepreneurial perspective Chapter 1 : The entrepreneurial mind-set Chapter 2 : Corporate entrepreneurship Chapter 3 : Generating and exploiting the new entries Part 2 : From idea to the opportunity Chapter 4 : Creativity and the business idea Chapter 5 : Identifying and analyzing domestic and international opportunities Chapter 6 : Protecting the idea and other legal issues for the entrepreneur Part 3 : From the opportunity to the business plan Chapter 7 : The business plan : creating and starting the venture Chapter 8 : The marketing plan Chapter 9 : The organizational plan Chapter 10 : The financial plan Part 4 : From the business plan to funding the venture Chapter 11 : Sources of capital Chapter 12 : Informal risk capital, venture capital, and going public Part 5 : From funding the venture to launching, growing, and ending the new venture Chapter 13 : Strategies for growth and managing the implications of growth Chapter 14 : Accessing resources for growth from external sources Chapter 15 : Succession planning and strategies for harvesting and ending the venture Part 6 : Cases
In English text.
9781260565621
New business enterprises. Entrepreneurship Business planning. Business enterprises--Finance. Success in business. Entrepreneurship