TY  - BOOK
AU  - Schindler, Pamela S., author.
TI  - Business research methods
SN  - 978-1-260-09186-1
AV  - HD30.4 S35 2019
PY  - 2019///
CY  - New York, NY : 
PB  - McGraw-Hill/Irwin
KW  - Industrial management
KW  - Research
N1  - Includes bibliographical references and index; Part I - Building the foundation for research Part II - The design of business research Part III - Measurement Part IV - Collect, prepare and examine the data Part V - Analyze and interpret data Part VI - Stage 5 : Report the research Part VII - Research project overview
N2  - The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor
ER  -