Building a speech /
Sheldon Metcalfe.
- Fifth edition.
- Southbank, Victoria, Australia ; Belmont, CA : Thomson, Wadsworth, 2004.
- xxi, 400 pages : illustrations ; 26 cm
Includes bibliographical references and index
unit 1. Surveying the landscape -- 1. Introducing the study of public speaking -- Communication in the modern world -- Classical origins of speaking -- The communication process -- A semantic problem -- Designing a plan -- 2. Analyzing your audience -- The importance of audience analysis -- Conducting an audience analysis -- 3. Improving your listening skills -- The significance of listening -- The process of listening -- Kinds of listening -- Barriers to listening -- Becoming an active listener -- 4. Understanding and reducing your apprehension -- Speech anxiety is common -- Research into stress and communication apprehension -- Reducing communication apprehension -- Success in career requires effective public speaking skills -- Taking responsibility to reduce apprehension -- 5. Considering the ethics of public speaking -- The need for ethics in society -- Evaluating a speaker's ethics -- Applying ethical standards -- Sample speech : "The right way : a matter of principle" -- unit 2. Preparing the foundation -- 6. Selecting the topic and purpose -- Getting ideas -- Selecting the topic -- Writing the specific purpose -- Wording the thesis statement -- Putting it together -- 7. Conducting research -- Preparing for research -- Establishing credibility -- Primary and secondary sources -- Using general references -- Guidelines for searching the Internet -- Researching substantive sources -- Citing sources in a speech -- Keeping accurate notes -- The interview -- The bibliography : how to record an entry -- Thinking critically about speech research and construction -- 8. Choosing supporting materials -- Making the appropriate selection -- Statistics, polls, and surveys -- Examples, illustrations, case studies, and narratives -- Quotations and testimonies from authorities -- Comparisons and contrasts -- Personal experience and observation -- Humor and anecdotes -- Role-playing -- Sample speech : "Out of sight, out of mind." unit 3. Creating the structure -- 9. Organizing the body of the speech -- Approaching organization logically -- Principles of outlining -- The completed outline -- 10. Selecting the introduction and conclusion -- Planning the introduction -- Outlining the introduction -- Planning the conclusion -- Outlining the conclusion -- Using speaking notes -- Sample outline -- unit 4. Refining the appearance -- 11. Using audiovisual aids -- Types of visual aids -- Guidelines for using the PowerPoint program -- Illustrations, photographs, and pictures -- Sample speech : "How do airplane wings produce lift?" -- 12. Considering language -- Developing clarity -- Using concrete language -- Building a unique style -- Being appropriate -- Making ideas meaningful and interrelated -- 13. Developing the delivery -- Delivering the speech -- Proper breathing for vocal delivery -- Vocal delivery -- Visual, nonverbal delivery -- Combining vocal and visual delivery -- Building skills in delivery -- unit 5. Considering different types of structures -- 14. Speaking to inform -- The difference between information and persuasion -- Types of informative speeches -- Building the descriptive speech -- Building the demonstration speech -- Sample speech : "Raising the Monitor" -- 15. Speaking to persuade -- Persuasion in today's society -- The nature of persuasion -- Ethos, Pathos, and logos : the means of persuasion -- Methods of organizing persuasive speeches -- Developing a controversial issue : an example -- Building the persuasive speech to convince -- Sample speech : "Let's end state-run lotteries" -- 16. Speaking to persuade : motivating audiences -- Strategies for motivating listeners -- The speech to actuate -- Applying the motivated sequence -- Building the persuasive actuating speech -- Sample speech : "Ignorance is not bliss" -- 17. Speaking for special occasions -- Types of special occasion speeches -- Sample speech : "President's remarks to the nation" -- 18. Speaking in groups -- Characteristics of small groups -- Solving problems in groups -- Participating in groups -- Group leadership -- The dysfunctional group -- Special discussion formats -- The functional group -- Suggested topics.
Metcalfe's BUILDING A SPEECH, Fifth Edition, continues the tradition of providing proven texts at lower prices. With 20 chapters organized into five units, BUILDING A SPEECH guides students through a step-by-step process of acquiring public speaking skills by observation, peer criticism, personal experience and instructor guidance. Readings and exercises provide assistance in developing informative and persuasive speeches as well as research and speechwriting skills. This book establishes a caring environment for the learning process through a conversational style that aims to both interest and motivate students, while conveying encouragement through topics such as apprehension and listening that will help students to realize that they are not alone in their struggles. It is grounded in the philosophy that students can master the steps of speech construction if provided with a caring environment, clear blueprints, and creative examples.