Destination management and marketing/ Chester Dave G. Arenas.
Material type:
TextLanguage: English. Publication details: Sta. Cruz, Manila : Edric Publishing House, c2022.Description: 71 pages : illustrations ; 25 cmISBN: - 9786218179875
- F G 155.A1 A74 2022
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Cavite State University - CCAT Campus | Book | F | F G 155.A1 A74 2022 (Browse shelf(Opens below)) | c.1 | Available | R0013189 | |||||||||||
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Cavite State University - CCAT Campus | Book | F | F G 155.A1 A74 2022 (Browse shelf(Opens below)) | c.2 | Available | R0013190 | |||||||||||
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Cavite State University - CCAT Campus | Book | F | F G 155.A1 A74 2022 (Browse shelf(Opens below)) | c.3 | Available | R0013191 | |||||||||||
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Cavite State University - CCAT Campus | Book | F | F G 155.A1 A74 2022 (Browse shelf(Opens below)) | c.4 | Available | R0013192 |
Includes bibliography.
Chapter 1 : Understanding destination management and marketing
Chapter 2 : Destination planning and tourism life cycle model
Chapter 3 : Tourism product Development
Chapter 4 : Destination marketing process
Chapter 5 : Destination branding
Chapter 6 : Destination community and stakeholder relationships and involvement
Chapter 7 : Information and communication technology in tourism
Chapter 8 : Business travel, business event and meeting incentives, conferences and events (MICE) management
Bibliography
13189 c.1; 13190 c.2; 13191 c.3; 13192 c.4
In English text.
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