Managing visitor attractions / edited by Alan Fyall [and three others].

Contributor(s):

Material type:

TextLanguage: English. Publication details: London : Routledge, c2022.Edition: Third editionDescription: xxx, 467 pages : illustrations ; 25 cmISBN:

9780367486136

Subject(s):

LOC classification:

CIR G 155.A1 M36 2022

Contents:

Part 1 : The nature and role of visitor attractions 1 The nature and role of visitor attractions 2 The market for visitor attractions Part 2 : The development of visitor attractions 3 The visitor attraction development process 4 Visitor attraction concept, market feasibility, and site selection 5 Financial management for visitor attraction projects 6 Visitor attraction success and failure Part 3 : Managing visitor attractions 7 The role of the visitor attraction manager 8 Operations management for visitor attractions 9 Managing visitor impacts at visitor attractions 10 Managing safety, security, and risk at visitor attractions 11 Managing human resources for visitor attractions 12 Managing temporal variation at visitor attractions 13 Interpretation and visitor attractions 14 Themed attractions and storytelling Part 4 : Marketing visitor attractions 15 Attraction marketing strategies 16 Attraction marketing management 17 Marketing challenges and opportunities for visitor attractions : a collaborative approach 18 Digital and social media marketing for visitor attractions 19 Managing universal attraction brands Part 5 : Cases 20 National botanic garden of Wales 21 Attraction failure : the hard rock park in Myrtle 22 Overtourism at natural attraction sites 23 Interpretation at heritage sites : Culloden Battlefield, UK 24 New attraction development : Grand Egyptian Museum, Giza, Egypt 25 Augmented reality in heritage attractions 26 Dark tourism in Latin America : a history of blood and conflict 27 Dementia-friendly heritage visitor attractions : a case study of the national trust 28 Managing sporting venues as attractions : The Moses Mabhida Stadium, South Africa 29 Historic Royal Palaces : managing a portfolio of visitor attractions 30 Managing and marketing natural sites 31 Developing a masterplan : Elvaston Castle Country Park Conclusion

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR G 155.A1 M36 2022 (Browse shelf(Opens below))				1	Available			R0013110

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Previous	CIR G 155.A1 I58 2022 International case studies in tourism marketing /	CIR G 155.A1 L86 1997 Tourism marketing /	CIR G 155.A1 L86 1997 Tourism marketing /	CIR G 155.A1 M36 2022 Managing visitor attractions /	CIR G 155.A1 M67 2022 Tourism marketing : in the age of the consumer /	CIR G 155.A1 N53 1996 Foundations of tourism /	CIR G155.A1 P34 2009 Tourism management : managing for change /	Next

Includes bibliographical references and index.

Part 1 : The nature and role of visitor attractions
1 The nature and role of visitor attractions
2 The market for visitor attractions
Part 2 : The development of visitor attractions
3 The visitor attraction development process
4 Visitor attraction concept, market feasibility, and site selection
5 Financial management for visitor attraction projects
6 Visitor attraction success and failure
Part 3 : Managing visitor attractions
7 The role of the visitor attraction manager
8 Operations management for visitor attractions
9 Managing visitor impacts at visitor attractions
10 Managing safety, security, and risk at visitor attractions
11 Managing human resources for visitor attractions
12 Managing temporal variation at visitor attractions
13 Interpretation and visitor attractions
14 Themed attractions and storytelling
Part 4 : Marketing visitor attractions
15 Attraction marketing strategies
16 Attraction marketing management
17 Marketing challenges and opportunities for visitor attractions : a collaborative approach
18 Digital and social media marketing for visitor attractions
19 Managing universal attraction brands
Part 5 : Cases
20 National botanic garden of Wales
21 Attraction failure : the hard rock park in Myrtle
22 Overtourism at natural attraction sites
23 Interpretation at heritage sites : Culloden Battlefield, UK
24 New attraction development : Grand Egyptian Museum, Giza, Egypt
25 Augmented reality in heritage attractions
26 Dark tourism in Latin America : a history of blood and conflict
27 Dementia-friendly heritage visitor attractions : a case study of the national trust
28 Managing sporting venues as attractions : The Moses Mabhida Stadium, South Africa
29 Historic Royal Palaces : managing a portfolio of visitor attractions
30 Managing and marketing natural sites
31 Developing a masterplan : Elvaston Castle Country Park
Conclusion

13110

In English text.

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