Marketing management / Dawn Iacobucci.

By:

Iacobucci, Dawn, author

Material type:

TextPublication details: Boston, MA : Cengage Learning, c2019.Edition: Fifth editionDescription: xii, 324 pages : illustrations ; 25 cmISBN:

9789814839792 (reprint)

Subject(s):

Marketing -- Management

LOC classification:

CIR HF 5415.13 I23 2019

Contents:

Part 1 : Marketing strategy Part 2 : Product positioning Part 3 : Positioning via price, place and promotion Part 4 : Positioning : assessment through the customer lens Part 5 : Capstone

List(s) this item appears in: Newly Acquired Books (Purchased) October 18, 2021

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415.13 I23 2019 (Browse shelf(Opens below))				1 copy	Available			R0012629

Includes index.

Part 1 : Marketing strategy
Part 2 : Product positioning
Part 3 : Positioning via price, place and promotion
Part 4 : Positioning : assessment through the customer lens
Part 5 : Capstone

In English text.

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