Strategic management for hospitality and tourism / Fevzi Okumus...[and three others].
Material type:
TextPublication details: Abingdon ; New York : Routledge, c2020.Edition: Second editionDescription: xvii, 337 pages ; 24 cmISBN: - 9780815393474 (Paperback)
- G 155.A1 S77 2020
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Cavite State University - CCAT Campus | Book | GCS | CIR G 155.A1 S77 2020 (Browse shelf(Opens below)) | 1 copy | Available | R0012568 |
Includes bibliographical references and index.
1. Introduction to strategic management -- 2. Strategic management in hospitality and tourism -- 3. Business ethics and social responsibility -- 4. The hospitality and tourism industry context -- 5. The organizational context -- 6. Financial analysis of a hospitality and tourism organization -- 7. Business-level strategies -- 8. Corporate-level strategies -- 9. Network-level strategies -- 10. Strategy formation -- 11. Strategy implementation and change -- 12. Leadership in hospitality and tourism -- 13. Conclusions: relating content, context, and process -- Case study 1: Ocean Park Hong Kong -- Case study 2: SeaWorld Parks and entertainment: from social crisis to reimagined success -- Case study 3: Din Tai Fung restaurant chain's recipe for success: challenges and opportunities ahead -- Case study 4: Six Flags: a familiar brand takes on a new generation -- Case study 5: Marriott acquiring Starwood: challenges and opportunities ahead -- Case study 6: Mr Harris Rosen's views on entrepreneurship, leadership, and corporate social responsibility: insights and implications for hospitality and tourism education -- Case study &: What you can learn from service that makes you smile.
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations"
In English text.
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