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Entrepreneurship / Robert D. Hisrich, Michael P. Peters, and Dean A. Shepherd.

By: Contributor(s): Material type: TextPublication details: New York, New York : McGraw-Hill Education, c2020.Edition: Eleventh editionDescription: xxiii, 581 pages ; 25 cmISBN:
  • 9781260565621
Subject(s): LOC classification:
  • HD 62.5 H57 2020
Contents:
Part 1 : The Entrepreneurial perspective Chapter 1 : The entrepreneurial mind-set Chapter 2 : Corporate entrepreneurship Chapter 3 : Generating and exploiting the new entries Part 2 : From idea to the opportunity Chapter 4 : Creativity and the business idea Chapter 5 : Identifying and analyzing domestic and international opportunities Chapter 6 : Protecting the idea and other legal issues for the entrepreneur Part 3 : From the opportunity to the business plan Chapter 7 : The business plan : creating and starting the venture Chapter 8 : The marketing plan Chapter 9 : The organizational plan Chapter 10 : The financial plan Part 4 : From the business plan to funding the venture Chapter 11 : Sources of capital Chapter 12 : Informal risk capital, venture capital, and going public Part 5 : From funding the venture to launching, growing, and ending the new venture Chapter 13 : Strategies for growth and managing the implications of growth Chapter 14 : Accessing resources for growth from external sources Chapter 15 : Succession planning and strategies for harvesting and ending the venture Part 6 : Cases
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Cavite State University - CCAT Campus Book GCS CIR HD 62.5 H57 2020 (Browse shelf(Opens below)) 1 copy Available R0012597

Includes index.

Part 1 : The Entrepreneurial perspective
Chapter 1 : The entrepreneurial mind-set
Chapter 2 : Corporate entrepreneurship
Chapter 3 : Generating and exploiting the new entries
Part 2 : From idea to the opportunity
Chapter 4 : Creativity and the business idea
Chapter 5 : Identifying and analyzing domestic and international opportunities
Chapter 6 : Protecting the idea and other legal issues for the entrepreneur
Part 3 : From the opportunity to the business plan
Chapter 7 : The business plan : creating and starting the venture
Chapter 8 : The marketing plan
Chapter 9 : The organizational plan
Chapter 10 : The financial plan
Part 4 : From the business plan to funding the venture
Chapter 11 : Sources of capital
Chapter 12 : Informal risk capital, venture capital, and going public
Part 5 : From funding the venture to launching, growing, and ending the new venture
Chapter 13 : Strategies for growth and managing the implications of growth
Chapter 14 : Accessing resources for growth from external sources
Chapter 15 : Succession planning and strategies for harvesting and ending the venture
Part 6 : Cases

In English text.

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