Business research methods / Pamela S. Schindler.

By:

Schindler, Pamela S., author

Material type:

TextPublication details: New York, NY : McGraw-Hill/Irwin, c2019.Edition: Thirteenth edition; International student editionDescription: 608 pages : illustrations ; 31 cmISBN:

978-1-260-09186-1

Subject(s):

Industrial management -- Research

LOC classification:

HD30.4 S35 2019

Contents:

Part I - Building the foundation for research Part II - The design of business research Part III - Measurement Part IV - Collect, prepare and examine the data Part V - Analyze and interpret data Part VI - Stage 5 : Report the research Part VII - Research project overview

Summary: The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HD30.4 S35 2019 (Browse shelf(Opens below))				1 copy	Available			R0012259

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	641.5 T413c 2018 Culinary arts and hospitality /	621.3 G355t 2006 Teach yourself electricity and electronics /	CIR HD30.4 S35 2019 Business research methods /	CIR HD30.25 T47 2019 Quantitative techniques in business /	CIR HD4904.7 H86 2018 Human resources : planning and management /	CIR HD9980.5 S47 2018 Service marketing management /	Next

Includes bibliographical references and index.

The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

In English text.

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