Services marketing and customer relationship management / 3G E-learning LLC.

By:

3G E-Learning LLC

Material type:

TextPublication details: New York, NY : 3G E-Learning LLC, c2017Description: xi, 216 pages : color illustrations ; 23 cm. +1 computer discISBN:

978-1-68095-435-7

Subject(s):

LOC classification:

HD9980.5 T47 2017

Contents:

1 - Introduction to services 2 - Services marketing mix 3 - Distribution and promotion 4 - Service recovery 5 - Processes 6 - Customer satisfaction and service quality 7 - Value and prices 8 - Relationship marketing 9 - Customer retention

Summary: Services Marketing And Customer Relationship Management (Book with DVD) Presents an extensive treatment of the strategic and tactical aspects of customer relationship management. - Explains the elements of customer relationship management. - Focuses on knowledge needed to implement service strategies for competitive advantage across industries.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HD9980.5 T47 2017 (Browse shelf(Opens below))				1 copy	Available			R0012205

Browsing Cavite State University - CCAT Campus shelves,Shelving location: GCS,Collection: Book Close shelf browser (Hides shelf browser)

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Previous	CIR HD30.25 T47 2019 Quantitative techniques in business /	CIR HD4904.7 H86 2018 Human resources : planning and management /	CIR HD9980.5 S47 2018 Service marketing management /	CIR HD9980.5 T47 2017 Services marketing and customer relationship management /	CIR HF5415.2 B33 2019 Essentials of marketing research /	CIR HF5415.32 M66 2019 Consumer behavior & culture : consequences for global marketing and advertising /	CIR HF5438.25 C43 2019 Selling and negotiation skills : a pragmatic approach /	Next

Includes bibliographical references and index.

Services Marketing And Customer Relationship Management (Book with DVD)
Presents an extensive treatment of the strategic and tactical aspects of customer relationship management. - Explains the elements of customer relationship management. - Focuses on knowledge needed to implement service strategies for competitive advantage across industries.

In English text.

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