International marketing / (Record no. 535)

MARC details
000 -LEADER
fixed length control field 02743nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220120212119.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210204b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260547870
040 ## - CATALOGING SOURCE
Language of cataloging English
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 1416
Item number I58 2020
245 ## - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. Cateora...[and three others].
250 ## - EDITION STATEMENT
Edition statement Eighteenth edition.; International student edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, New York :
Name of publisher, distributor, etc. McGraw-Hill Education,
Date of publication, distribution, etc. c2020.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 682 pages :
Other physical details color illustrations ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Revised edition of International marketing, [2016].
520 ## - SUMMARY, ETC.
Summary, etc. "At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, often difficult trading partner. What surprises do the new decade, century, and millennium hold in store for all of us? In this century, natural disasters and wars hampered commerce and human progress. Just in the last decade, we have witnessed the human tragedy and economic disaster of a 1000-year earthquake and tsunami and a nuclear meltdown in Japan; protests and revolutions-- the so-called Arab Spring--across the Middle East and North Africa (MENA); widespread economic protests across the developed countries; and the ongoing potential for a financial meltdown in the European Union. The battle to balance economic growth and stewardship of the environment continues. The globalization of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including cell phones and the Internet"--
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
9 (RLIN) 313
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises.
9 (RLIN) 1555
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Money, R. Bruce (Richard Bruce), author.
9 (RLIN) 1632
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C., author.
9 (RLIN) 1633
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L., author.
9 (RLIN) 4358
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HF 1416 I58 2020
Source of classification or shelving scheme Library of Congress Classification
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type Total Renewals Date due
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 11/19/2019 Purchased GCS 4593.00 1 CIR HF 1416 I58 2020 R0011887 10/15/2025 06/04/2023 c.1 02/04/2021 Book    
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 05/21/2021 Purchased GCS 3820.00 6 CIR HF 1416 I58 2020 R0012598 03/03/2026 03/03/2026 c.2 02/04/2021 Book 15 03/31/2026