Brand valued : (Record no. 516)

MARC details
000 -LEADER
fixed length control field 02746nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231007014453.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210202b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119976677 (Hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.1255
Item number C43 2011
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8,27
Item number C359b 2011
Edition number 20
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Champniss, Guy, author.
9 (RLIN) 1560
245 ## - TITLE STATEMENT
Title Brand valued :
Remainder of title how socially valued brands hold the key to a sustainable future and business success /
Statement of responsibility, etc. Guy Champniss and Fernando Rodes Vila.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, New Jersey :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 290 pages :
Other physical details illustrations ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Acknowledgements<br/>List of Figures<br/>Introduction<br/>PART I Setting the Scene<br/>The Tangled Worlds of Brands and Social Capital CHAPTER 1 Congratulations<br/>It's a beautiful baby brand<br/>CHAPTER 2 Innocent bystanders or calculating protagonists?<br/>CHAPTER 3 The public gets what the public wants<br/>PART II The 'Unsustainability' of Sustainability and our Need to Understand the Era of Social Capital Rising CHAPTER 4 Charge!<br/>CHAPTER 5 Water, water everywhere<br/>How brands help us choose<br/>CHAPTER 6 It's been emotional<br/>PART III The Elixir of Life<br/>Literally. Why We Depend on Social Capital CHAPTER 7 The 'what' of social capital<br/>CHAPTER 8 Trust<br/>Small word, big impact<br/>CHAPTER 9 The 'why' of social capital<br/>PART IV Towards Social Equity Brands, and How a Social Capital Strategy Gets Us There CHAPTER 10 Stand up Social Equity Brands<br/>CHAPTER 11 From the 4Ps to the 5Is<br/>Social Capital Strategy<br/>CHAPTER 12 Apples today, with oranges tomorrow<br/>Measuring social capital<br/>PART V Broadcast Off, Dialogue On<br/>Invitation to Form Bonding, Bridging and Linking Capital (Apply Online)<br/>Index
520 ## - SUMMARY, ETC.
Summary, etc. New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing).
Form subdivision Social aspects.
9 (RLIN) 1561
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social responsibility of business.
9 (RLIN) 291
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Vila, Fernando Rodes, author.
9 (RLIN) 1562
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HF 5415.1255 C43 2011
Item part CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 12/23/2016 Purchased GCS 2856.00 CIR HF 5415.1255 C43 2011 R0011316 10/15/2025 1 02/02/2021 Book