Marketing essentials / (Record no. 501)

MARC details
000 -LEADER
fixed length control field 02246nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231005014932.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210201b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781408073681
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415
Item number D53 2013
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CIR 658.8
Item number D544m 2013
Edition number 20
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dibb, Sally, author.
9 (RLIN) 1529
245 ## - TITLE STATEMENT
Title Marketing essentials /
Statement of responsibility, etc. Sally Dibb, Lyndon Simkin.
250 ## - EDITION STATEMENT
Edition statement Second edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia ; United Kingdom :
Name of publisher, distributor, etc. Cengage Learning,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 521 pages :
Other physical details colour illustrations ;
Dimensions 26 cm
500 ## - GENERAL NOTE
General note Previous edition: 2009.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The marketing concept<br/>Marketing strategy and understanding competitors<br/>The marketing environment<br/>Consumer buying behaviour<br/>Business markets and business buying behaviour<br/>Segmenting markets, targeting and positioning<br/>Marketing research<br/>Product decisions<br/>Developing products and managing product portfolios<br/>The marketing of services<br/>Marketing channels<br/>Pricing<br/>An overview of marketing communications<br/>Branding and packaging<br/>Planning and implementation
520 ## - SUMMARY, ETC.
Summary, etc. Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Textbooks.
9 (RLIN) 1530
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Simkin, Lyndon, author.
9 (RLIN) 1531
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Edition Second edition.
Classification part HF 5415 D53 2013
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 09/11/2015 Purchased GCS CIR HF 5415 D53 2013 R0011133 10/15/2025 1 02/01/2021 Book