Marketing management : (Record no. 484)

MARC details
000 -LEADER
fixed length control field 02578nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231007023615.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210129b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412963121 (Hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5145.13
Item number C56 2010
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CIR 658.8
Item number C626m 2010
Edition number 20
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E., author.
9 (RLIN) 1486
245 ## - TITLE STATEMENT
Title Marketing management :
Remainder of title a customer-oriented approach /
Statement of responsibility, etc. Kenneth E. Clow and Donald Baack.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 537 pages :
Other physical details color illustrations ;
Dimensions 29 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents<br/> Preface <br/>Pt. 1 Marketing Foundation <br/>Ch. 1 The Nature of Marketing Management <br/>Ch. 2 Market Analysis <br/>Ch. 3 Data Warehousing <br/>Ch. 4 Building a Customer-Oriented Marketing Department <br/>Pt. 2 Managing Customer Acquisition <br/>Ch. 5 Customer Acquisition Strategies and Tactics <br/>Ch. 6 Pricing <br/>Ch. 7 Advertising, Alternative and Direct Marketing <br/>Ch. 8 Sales Promotions <br/>Ch. 9 Personal Selling <br/>Pt. 3 Managing Customer Interactions <br/>Ch. 10 Internal Communications <br/>Ch. 11 External Communications <br/>Ch. 12 Distribution and Supply Chain Management <br/>Ch. 13 Web Site and Internet Management <br/>Pt. 4 Managing Customer Retention <br/>Ch. 14 Customer Retention and Recovery <br/>Ch. 15 Marketing Control <br/>Appendix A Analyzing a Case <br/>Appendix B Comprehensive Cases <br/> Notes <br/> Glossary <br/> Credits <br/> Name/Organization Index <br/> Subject Index
520 ## - SUMMARY, ETC.
Summary, etc. This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM - all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management.
9 (RLIN) 1384
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 128
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management.
9 (RLIN) 130
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald, author.
9 (RLIN) 1487
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HF 5145.13 C56 2010
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 09/11/2015 Purchased from New Century Books GCS CIR HF 5145.13 C56 2010 R0011124 10/15/2025 1 01/29/2021 Book