E-marketing / (Record no. 447)

MARC details
000 -LEADER
fixed length control field 02298nam a22003377a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231007025156.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210127b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789810696085 (Reprint)
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.1265
Item number S77 2012
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number St82e 20112
Edition number 20
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Strauss, Judy, author.
9 (RLIN) 1363
245 ## - TITLE STATEMENT
Title E-marketing /
Statement of responsibility, etc. Judy Strauss and Raymond Frost.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Pearson Education South Asia Pte Ltd.,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 426 pages :
Other physical details Illustrations ;
Dimensions 26 cm
501 ## - WITH NOTE
With note Reprint.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (403-407) and index.<br/>
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note E-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management
520 ## - SUMMARY, ETC.
Summary, etc. This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.<br/><br/>Traditional marketing coverage with an e-marketing twist.<br/><br/>Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.<br/><br/>The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
9 (RLIN) 1364
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
9 (RLIN) 1365
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
9 (RLIN) 1364
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element On-line marketing.
9 (RLIN) 1366
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Frost, Raymond, author.
9 (RLIN) 1367
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Edition Sixth edition.
Classification part HF 5415.1265 S77 2012
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Date last checked out
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 10/15/2013 Purchased GCS CIR HF 5415.1265 S77 2012 R0010732 10/15/2025 c.1 01/27/2021 Book    
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 08/14/2023 Purchased GCS CIR HF 5415.1265 S77 2012 R0010733 03/22/2026 c.2 08/14/2023 Book 4 03/18/2026