Theory, practice and techniques in Advertising and Sales Management / (Record no. 335)

MARC details
000 -LEADER
fixed length control field 03656nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231007014933.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210114b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781680947816
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HD 3956
Item number T47 2018
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number T413a 2018
Edition number 20
245 ## - TITLE STATEMENT
Title Theory, practice and techniques in Advertising and Sales Management /
Statement of responsibility, etc. 3G E-learning LLC.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, New York :
Name of publisher, distributor, etc. 3G E-Learning LLC,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 292 pages :
Other physical details chiefly color illustrations ;
Dimensions 26 cm.
490 ## - SERIES STATEMENT
Series statement Theory, Practice and Techniques
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1 Introduction to Advertising<br/>2. Integrated Marketing Communication<br/>3.Media Planning and Strategies<br/>4.Public Relation and Publicity<br/>5.Sales Management<br/>6.Sales Promotion<br/>7. Sales Budget<br/>8.Advertising Agency and its Role<br/>
520 ## - SUMMARY, ETC.
Summary, etc. Today human being lives in a world administered by different brands of goods and services intake which factually become a religion of our time. This philosophy is generated through various promotional techniques designed to convince us that if we consume certain products, our life will be better, happier and more successful. These days everyone is influenced by advertising and we do not even realize how it affects us. Advertising trends have evolved from the typically traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising. While print and TV are steadfast in the ad industry, new technology is opening new avenues to reach consumers. For businesses that want to stay ahead of the curve with interactive advertising, these trends can do just the trick. Advertising has become increasingly important to business enterprises – both large and small. Non-business enterprises have also recognized the importance of advertising. Advertising assumes real economic importance too. Advertising strategies that increase the number of units sold stimulate economies in the production process. The production cost per unit of output is lowered. It in turn leads to lower prices. Lower consumer prices then allow these products to become available to more people. Similarly, the price of newspapers, professional sports, radio and TV programs, and the like might be prohibitive without advertising. In short, advertising pays for many of the enjoyable entertainment and educational aspects of contemporary life.<br/>“Theory, Practice and Techniques in Advertising and Sales Management” explores the role of advertising in effective promotion, presents general characteristics of advertising and its mission and describes the basis of the organization of promotional activities as well as how to evaluate the effectiveness of advertising campaigns. The objective of this book is to analyze the impact of advertising on the consumer buying behavior. Another goal is to describe the effect of advertising on a product life cycle and find out the right ways and methods of advertising and how to apply them at every stage of the product life cycle. Additionally, it explores the relationships between two main elements of marketing communication programs — advertising and sales promotions — and their impact on product promotion. Moreover, some real life examples are given in order to clarify the ideas.<br/>
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 187
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales Mnagement.
9 (RLIN) 979
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element 3G E-learning LLC, USA.
9 (RLIN) 378
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HD 3956 T47 2018
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 03/01/2019 Purchased GCS 4400.00 CIR HD 3956 T47 2018 R0011691 10/15/2025 1 01/14/2021 Book