Service marketing management / (Record no. 293)

MARC details
000 -LEADER
fixed length control field 01963nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210428024027.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210108b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-63240-775-9
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5
Item number S47 2018
245 ## - TITLE STATEMENT
Title Service marketing management /
Statement of responsibility, etc. edited by Clifford Short.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Clanrye International,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 223 pages :
Other physical details illustrations (chiefly color) ;
Dimensions 27 cm.
490 ## - SERIES STATEMENT
Series statement Edu-tech learning
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1 - Introduction to service marketing 2 - Service market environment : an integrated study 3 - Processes of service development 4 - Managing pricing and delivering of service 5 - Service guarantee and recovery : an overview
520 ## - SUMMARY, ETC.
Summary, etc. As an essential part of marketing, service marketing deals with the different types of services provided by the firm to its customers. It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services, health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
Form subdivision Management.
General subdivision Marketing
9 (RLIN) 850
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries.
9 (RLIN) 2956
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management.
9 (RLIN) 1384
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial management.
9 (RLIN) 140
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Short, Clifford, editor.
9 (RLIN) 851
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HD 9980.5 S47 2018
Source of classification or shelving scheme Library of Congress Classification
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 01/08/2021 Purchased GCS 4895.00 CIR HD9980.5 S47 2018 R0012206 10/15/2025 1 copy Book