World of advertising / (Record no. 204)

MARC details
000 -LEADER
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003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220531214505.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352692255
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
Original cataloging agency CvSU-CCAT Campus Library.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823
Item number S56 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Singh, Sanoj author.
9 (RLIN) 523
245 ## - TITLE STATEMENT
Title World of advertising /
Statement of responsibility, etc. Sanoj Singh.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi, India :
Name of publisher, distributor, etc. Random Publications,
Date of publication, distribution, etc. c2019.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 289 pages :
Other physical details illustrations (black and white) ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.<br/>
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Advertising management 2. Digital advertising 3. Creativity in advertising 4. Global advertising and marketing 5. Product development and advertising promotion 6. Digital convergence and advertising trends 7. The Economic analysis of advertising 8. Research methodology in advertising 9. Advertising and business models<br/><br/>
520 ## - SUMMARY, ETC.
Summary, etc. Advertising is not modern age. It undoubtedly began at the earliest time when competition caused each man to make efforts to gain prominence – a process of human nature which has gone on ever since. Competition naturally arose at the earliest time of civilization when communities were brought together and each individual followed the urge to better himself. In present context, without advertising a business cannot run successfully. Before going in depth of what advertising industry is. Let’s have a brief view of what a hotel normally provides and how it functions. A comfortable room, good food, and a helpful staff can make being away from home an enjoyable experience for both vacationing families and business travellers. Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds; However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be interest as well as of great use to students, teachers and professionals in the field.<br/>
546 ## - LANGUAGE NOTE
Language note English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 187
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HF 5823 S56 2019
Source of classification or shelving scheme Library of Congress Classification
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Date last checked out
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 12/22/2020 Purchased GCS 795.00 CIR HF 5823 S56 2019 R0012089 10/15/2025 c.1 12/22/2020 Book    
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 12/22/2020 Purchased GCS 795.00 CIR HF 5823 S56 2019 R0012090 10/15/2025 c.2 12/22/2020 Book    
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 12/22/2020 Purchased GCS 795.00 CIR HF 5823 S56 2019 R0012091 10/15/2025 c.3 12/22/2020 Book 1 02/27/2023