Brand positioning : (Record no. 2022)

MARC details
000 -LEADER
fixed length control field 01087nam a22002537a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220829225245.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220829b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367250195
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1255
Item number K67 2020
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kostelijk, Erik, author.
9 (RLIN) 6903
245 ## - TITLE STATEMENT
Title Brand positioning :
Remainder of title connecting marketing strategy and communications /
Statement of responsibility, etc. Erik Kostelijk and Karel Jan Alsem.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London; New York, New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. c2020.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 254 pages :
Other physical details illustrations ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I : Foundations<br/>Part II : The creation of the brand positioning strategy<br/>Part III : The implementation of the brand positioning strategy
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 13012
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing).
9 (RLIN) 1507
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
9 (RLIN) 292
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Alsem, Karen Jan, author.
9 (RLIN) 6904
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part HF 5415.1255 K67 2020
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 05/26/2022 Purchased GCS 3697.00   CIR HF 5415.1255 K67 2020 R0013012 10/15/2025 1 08/29/2022 Book