The purchasing behavior on pre-need plans in General Trias, Cavite / (Record no. 1952)

MARC details
000 -LEADER
fixed length control field 04843nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240429220852.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number UM HF 5415.33
Item number As88 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Asunto, Jasmine C., author.
9 (RLIN) 6673
245 ## - TITLE STATEMENT
Title The purchasing behavior on pre-need plans in General Trias, Cavite /
Statement of responsibility, etc. Jasmine Nicole C. Asunto, Ana Mae P. Dodon, and Michelle E. Senaris.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Rosario Cavite :
Name of publisher, distributor, etc. Cavite State University-CCAT Campus,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 53 leaves :
Other physical details Illustrations ;
Dimensions 28 cm
500 ## - GENERAL NOTE
General note A Marketing Research (BSBM) Major in Marketing Management -- Cavite State University-CCAT Campus, 2019.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and appendices.
520 ## - SUMMARY, ETC.
Summary, etc. ASUNTO, JASMINE NICOLE C, DONDON ANA MAE P, SEÑARIS MICHELLE E, THE PURCHASING BEHAVIOR ON PRE-NEED PLANS IN GENERAL TRIAS, CAVITE. Marketing Research. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University-CCAT, Rosario, Cavite. May 2019. Adviser: Dr. Elizabeth R. Dumlao. Technical critic: Mr. Arman M. Ambas<br/><br/>The study was conducted from January to March 2019 on the selected barangays of General Trias, Cavite such as Bacao II, Pasong Camachile I, Pinagtipunan, Buenavista I, San Francisco. This study specifically aimed to focus on the Purchasing Behavior on the Pre-need Plans in General Trias Cavite. <br/><br/>The objectives of the study were to determine the demographic profile of the participants, Find out the most frequently availed pre- need plans ,identify the factors that influence the consumer purchasing decision the most, determine the factors that costumer consider in purchasing pre- need plans. The study as completely based on the population of the General Trias, Cavite with 100 participants who were carefully selected. <br/><br/>The descriptive method was adapted and used by the researchers in conducting the study. Questionnaires were used for the survey techniques and evaluation through percentage. The questionnaires were done and employed in order to gather data from the participants. This data gathering tool elaborated the purchasing behavior on pre-need plans. The data obtained were subjected to statistical treatment utilizing the frequency and percentage. <br/><br/>As the result of survey, the findings revealed that the majority of the participants were adults with a frequency of 44 or 44.00% aged 51 years old and above. The majority of the participants were female with the frequency of 77 or 77.00%, while male with 23 or 23.00%. The civil status of the participants was mostly married with a frequency of 61 or 61.00%. Most of the participants were self-employed with a frequency of 45 or 45.00% that mostly owns a small business. In terms of educational attainment, most of the participants were high school graduates. The monthly income of the participants ranged from PHP 10,000 and below with a frequency of 41 or 41.00%. <br/><br/>All of the participants were aware of pre-need plans. That is because some pre-need plans doesn't cost too much in their monthly premium. The most frequently availed is the memorial plan that is because the belief of unexpected death of someone and, the cost of burial and wake is not that affordable. According to Kunreuther (2018), consumers face many risky situations that can severely impact their wealth from one year to the next. People sometimes behave in conflicting ways in such setting an individual may face risks that do not consider purchasing until suffering a loss. Most of the consumers prefer to avail memorial plans in St. Peter Life Plan because of the convenience and affordability of monthly premium that does not exceed over PHP 1,000 and paid by cash. Consumers consider the plan's benefits in purchasing pre-need plans because of the convenience and security given to them. The reason why they purchase such plans is for the security of their future and the benefit it brings once they retire. The information is passed through family members, it was because of a well-known Filipino characteristics that holds a strong family ties. The life plan coverage of the pre-need plans affects the purchasing behavior of the consumers. According to Singy (2015),product preference was hypothesized to be function of ideal agreement.<br/>
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Comsumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Consumers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Insurance companies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dondon, Ana Mae P., author.
9 (RLIN) 6674
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Señaris, Michelle E., author.
9 (RLIN) 6675
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dumlao, Elizabeth R., adviser.
9 (RLIN) 6676
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ambas, Arman M., technical critic.
9 (RLIN) 6668
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Thesis/Manuscripts/Dissertations
Source of classification or shelving scheme Library of Congress Classification
Classification part HF 5415.33 As88 2019
Call number prefix UM
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Thesis/Manuscript/Dissertation Cavite State University - CCAT Campus Cavite State University - CCAT Campus TH 12/02/2019 UM UM UM HF 5415.33 As88 2019 T0005187 10/24/2025 1 04/26/2024 Thesis/Manuscripts/Dissertations