Services marketing : (Record no. 1788)

MARC details
000 -LEADER
fixed length control field 01938nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220626224209.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220626b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781944659011 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number W57 2016
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen, author.
9 (RLIN) 5726
245 ## - TITLE STATEMENT
Title Services marketing :
Remainder of title people, technology, strategy /
Statement of responsibility, etc. Jochen Wirtz, Christopher Lovelock.
250 ## - EDITION STATEMENT
Edition statement Eight edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. World Scientific Publishing Co. Inc.,
Date of publication, distribution, etc. c2016.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 783 pages :
Other physical details illustrated :
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.Part I
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I : Understanding service products, consumers, and markets<br/>1. Creating value in the service economy<br/>2. Understanding service consumers<br/>3. Positioning services competitive markets<br/>Part II : Applying the 4 Ps of marketing to services<br/>4. Developing service products and brands<br/>5. Distributing services through physical and electronic channels<br/>6. Service pricing and revenue management<br/>7. Service marketing communications<br/>Part III : Managing the customer interface<br/>8. Designing service processes<br/>9. Balancing demand and capacity<br/>10. Crafting the service environment<br/>11. Managing people for service advantage<br/>Part IV : Developing customer relationships<br/>12. Managing relationships and building loyalty<br/>13. Complaint handling and service recovery<br/>Part V : Striving for Service Excellence<br/>14. Improving service quality and productivity<br/>15. Building a world-class service organization<br/>Part VI : Case Studies<br/>
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Professions
Form subdivision Marketing.
9 (RLIN) 5727
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
Form subdivision Marketing.
9 (RLIN) 3192
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher, author.
9 (RLIN) 5728
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Edition Eight edition.
Classification part HF 5415.13 W57 2016
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 08/23/2017 Purchased GCS 1705.50   CIR HF 5415.13 W57 2016 R0011493 10/15/2025 1 06/26/2022 Book