Principles of marketing / (Record no. 1677)

MARC details
000 -LEADER
fixed length control field 01944nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220510235825.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220510b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789719654308
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number F HF 5415
Item number S47 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Serrano, Prof. Angelita Ong Camilar, author.
9 (RLIN) 5042
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Prof. Angelita Ong Camilar-Serrano.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Intramuros, Manila :
Name of publisher, distributor, etc. Unlimited Books Library Services & Publishing Inc.,
Date of publication, distribution, etc. c2021.
300 ## - PHYSICAL DESCRIPTION
Extent x, 394 pages ;
Dimensions 26 cm
501 ## - WITH NOTE
With note Kto12 BEC ABM Strand.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1 : Marketing Principles and Strategies<br/>Lesson 1 : Marketing and Its Traditional Approaches<br/>Lesson 2 : Goals of Marketing<br/>Lesson 3 : Contemporary Approaches to Marketing<br/>Chapter 2 : Customer Relationship : Customer Service<br/>Lesson 1 : Relationship Marketing<br/>Lesson 2 : Customer Value<br/>Lesson 3 : Customer Relationship Development Strategies<br/>Lesson 4 : Customer Service Strategy in the Philippine Business Enterprise<br/>Chapter 3 : Market Opportunity Analysis and Consumer Analysis<br/>Lesson 1 : Strategic Marketing vs. Tactical Marketing<br/>Lesson 2 : The Marketing Environment<br/>Lesson 3 : Marketing Research<br/>Lesson 4 : Consumer and Business Analysis<br/>Lesson 5 : Marketing Segmentation, Targeting and Positioning<br/>Chapter 4 : The Marketing Mix<br/>Lesson 1 : Product<br/>Lesson 2 : Pricing<br/>Lesson 3 : Distribution<br/>Lesson 4 : Promotion<br/>Chapter 5 : Managing the Marketing Effort<br/>Lesson 1 : Market Analysis and Planning<br/>Lesson 2 : Marketing Implementation and Control<br/>Chapter 6 : Workshop and Presentation of Marketing Plan<br/>Lesson 1 : Writing and Presenting a Marketing Plan
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part HF 5415 S47 2021
Call number prefix F
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Renewals Date last checked out
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus F 04/04/2022 Purchased F 800.00   F HF 5415 S47 2021 R0012814 10/15/2025 c.1 05/10/2022 Book    
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus F 04/04/2022 Purchased F 800.00 2 F HF 5415 S47 2021 R0012815 10/15/2025 c.2 05/10/2022 Book 1 12/02/2023