Essentials of marketing management / (Record no. 1482)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01997nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220203024637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220203b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789719811244 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English. |
| Transcribing agency | CvSU-CCAT Campus Library. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | CIR HF 5415.13 |
| Item number | P75 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M., author. |
| 9 (RLIN) | 4461 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing management / |
| Statement of responsibility, etc. | William M. Pride and O.C. Ferrell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore; Philippines : |
| Name of publisher, distributor, etc. | Cengage; C & E Publishing, Inc., |
| Date of publication, distribution, etc. | c2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 386 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I : Strategic marketing and its environment<br/>Chapter 1 : The marketing environment, social responsibility, and ethics<br/>Part II : Targeting and customer behavior<br/>Chapter 2 : Target markets : segmentation and evaluation<br/>Chapter 3 : Consumer buying behavior<br/>Chapter 4 : Business markets and buying behavior<br/>Part III : Salesmanship and product management<br/>Chapter 5 : Personal selling<br/>Chapter 6 : Product, branding, and packaging concepts<br/>Chapter 7 : Developing and managing goods and services<br/>Part IV : Marketing channels and marketing communication<br/>Chapter 8 : Marketing channels and supply chain management<br/>Chapter 9 : Integrated marketing communications<br/>Chapter 10 : Advertising and public relations<br/>Part V : Marketing research and digital marketing<br/>Chapter 11 : Marketing research and information systems<br/>Chapter 12 : Digital marketing and social networking<br/>Part VI : Retail management and pricing decisions<br/>Chapter 13 : Retailing, direct marketing, and wholesaling<br/>Chapter 14 : pricing concepts and management<br/>Part VII : Marketing management<br/>Chapter 15 : Planning, implementing, and evaluating marketing strategies |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 943 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C., author. |
| 9 (RLIN) | 4462 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Classification part | HF 5415.13 P75 2019 |
| Call number prefix | CIR |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Book | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | GCS | 10/18/2021 | Purchased | GCS | 548.00 | CIR HF 5415.13 P75 2019 | R0012621 | 10/15/2025 | c.1 | 02/03/2022 | Book | ||||||
| Library of Congress Classification | Book | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | GCS | 10/18/2021 | Purchased | GCS | 548.00 | 1 | CIR HF 5415.13 P75 2019 | R0012622 | 10/15/2025 | c.2 | 02/03/2022 | Book | 10/06/2022 | ||||
| Library of Congress Classification | Book | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | GCS | 10/18/2021 | Purchased | GCS | 548.00 | CIR HF 5415.13 P75 2019 | R0012623 | 10/15/2025 | c.3 | 02/03/2022 | Book |