International marketing / (Record no. 135)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03258nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220120211033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201210b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-5063-8922-6 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English. |
| Transcribing agency | CvSU-CCAT Campus Library |
| Description conventions | rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 1416 |
| Item number | B33 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baack, Daniel W., author. |
| 9 (RLIN) | 312 |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Daniel W. Baack, Barbara Czarnecka & Donald Baack. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks, CA : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | c2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 632 pages : |
| Other physical details | illustrations ; |
| Dimensions | 30 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 - Introduction to international marketing 2 - Culture in international marketing 3 - Global trade and integration 4 - Country selection and entry strategies 5 - International marketing planning, organizing, and control 6 - Markets and segmentation in an international context 7 - International positioning 8 - Market research in the international environment 9 - International product and brand marketing 10 - International product standardization and adaptation 11 - International pricing 12 - International finance and pricing implications 13 - International marketing channel management 14 - International distribution : exporting and retailing 15 - Globally integrated marketing communications 16 - International sales promotions and public relations |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: more global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka; brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries; new coverage of digital advances and social media marketing; updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography; additional videos supplementing the comprehensive online resource package for students and lecturers. A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.-- Amazon.<br/> |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 9 (RLIN) | 313 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Czarnecka, Barbara, author. |
| 9 (RLIN) | 315 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald, author. |
| 9 (RLIN) | 1487 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Item part | HF 1416 B33 2019 |
| Source of classification or shelving scheme | Library of Congress Classification |
| Call number prefix | CIR |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Book | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | GCS | 08/11/2020 | Purchased | GCS | 6697.00 | 5 | 2 | CIR HF 1416 B33 2019 | R0012232 | 02/10/2026 | 02/03/2026 | 02/03/2026 | 1 copy | Book |