The business models handbook : (Record no. 1347)

MARC details
000 -LEADER
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003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220120023534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749481872
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 30.28
Item number H34 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hague, Paul, author.
9 (RLIN) 4138
245 ## - TITLE STATEMENT
Title The business models handbook :
Remainder of title templates, theory and case studies /
Statement of responsibility, etc. Paul Hague.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London, United Kingdom ; New York, New York :
Name of publisher, distributor, etc. Kogan Page Limited,
Date of publication, distribution, etc. c2019.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 316 pages :
Other physical details illustrations ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes Index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: an overview of business and marketing --The 4Ps: how to design your marketing mix --ADL matrix: strengthening a product portfolio or strategic business units --AIDA: matrix: a business model for improving marketing communications --Ansoff matrix: how to grow your company --Benchmarking: setting targets for business and marketing KPIs --Blue ocean strategy: kick-starting innovation and new product development --Boston Consulting Group (BCG) matrix: planning a product portfolio or multiple strategic business units --Brand audit: improving the strength of a brand --Competitive intelligence: assessing market strengths and weaknesses --Conjoint analysis: assessing optimum pricing and the value of component parts --Customer journey maps: assessing the current performance of marketing and sales processes --Customer lifetime value: estimating customer spend over their lifetime with the company --Customer value proposition: creating a compelling purchase motive --Diffusion of innovation: launching new products and services --Directional policy matrix: how to prioritize segments or new ideas --Disruptive innovation model: identifying unique ways of beating the competition --Edward de Bono's six thinking hats: brainstorming problems and generating new ideas --<br/>EFQM excellence model: improving an organization's quality and performance --Four corners: analyzing competitor strategies --<br/>Gap analysis: improving areas of weakness in a company --Greiner's growth model: recognition and transition through different phases of company growth --Kotler's five product levels: adding value to a product or service --Market sizing: assessing the size and value of a served or potential market --Maslow's hierarchy: differentiating market positioning --McKinsey 7S: a company 'health check' audit tool --Mintzberg's 5Ps for strategy: devising a competitive strategy --MOSAIC: setting objectives for current and potential opportunities and how to reach them --Net Promoter Score®: a tool for driving customer excellence --New product pricing (Gabor-Granger and van Westendorp): pricing new products --Personas: improving the focus of marketing messages --PEST: assessing four major macro factors that shape a company's future --Porter's five forces: assessing five economic factors for competitive intensity --Porter's generic strategies: pinpointing the strongest competitive position --Price elasticity: outlining opportunities for raising or lowering prices --Price quality strategy: guiding a company's pricing strategy --Product life cycle: determining a long-term product strategy --Product service positioning matrix: positioning products according to quality and service value --Segmentation: using customer groups to gain competitive advantage --Service profit chain: connecting employee satisfaction and performance with company profits --SERVQUAL: aligning customer expectations and company performance --<br/>SIMALTO: identifying the customer value placed on product or service improvements --Stage gate new product development: planning the development and launch of new products and services --SWOT analysis: analysing growth opportunities at product, team or business level --System 1 and System 2 thinking: identifying the emotional forces that drive decisions --USP: pinpointing the unique selling point of a product or service --Value-based marketing: adding value to products and services to improve profitability --Value chain: identifying product or service value during the manufacturing process --Value equivalence line: managing price and product benefits in a business strategy --Value net: how to benefit from competitor collaboration.
520 ## - SUMMARY, ETC.
Summary, etc. Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more."--Publisher's description.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
General subdivision Handbooks, manuals, etc.
9 (RLIN) 4139
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business planning
General subdivision Handbooks, manuals, etc.
9 (RLIN) 4140
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
General subdivision Handbooks, manuals, etc.
9 (RLIN) 4141
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HD 30.28 H34 2019
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 06/21/2021 Purchased GCS 2018.00 1 2 CIR HD 30.28 H34 2019 R0012548 10/15/2025 01/30/2023 1 copy 12/23/2021 Book