Essentials of marketing research / (Record no. 105)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01983nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210714211023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201125b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-357-03393-7 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English. |
| Transcribing agency | CvSU-CCAT Campus Library |
| Description conventions | rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | B33 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J., author. |
| 9 (RLIN) | 216 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc. | Barry J. Babin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston USA : |
| Name of publisher, distributor, etc. | Cengage, |
| Date of publication, distribution, etc. | c2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 490 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 27 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 - The Role of marketing research 2 - Harnessing big data into better decisions 3 - The marketing research process 4 - The human side of marketing research : organizational and ethical issues 5 - Qualitative research tools 6 - Secondary data research in a digital age 7 - Survey research 8 - Observation 9 - Conducting marketing experiments 10 - Measurement and attitude scaling 11 - Questionnaire design 12 - Sampling designs and sampling procedures 13 - Big data basics : describing samples and populations 14 - Basic data analysis 15 - Testing for differences between groups and for predictive relationships 16 - Communicating research results |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 217 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Classification part | HF 5415.2 B33 2019 |
| Source of classification or shelving scheme | Library of Congress Classification |
| Call number prefix | CIR |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Book | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | GCS | 11/09/2020 | Purchased | GCS | 9995.00 | 1 | 1 | CIR HF5415.2 B33 2019 | R0012209 | 10/15/2025 | 09/16/2024 | 1 copy | Book |