Events marketing management : a consumer perspective /
Reic, Ivna, author.
Events marketing management : a consumer perspective / Ivna Reic. - New York, New York : Routledge, c2017. - viii, 292 pages : illustrations ; 25 cm
Includes bibliographical references and index.
In English text.
9780415533584
Special events--Marketing.
Special events--Management.
GT 3405 / R45 2017
Events marketing management : a consumer perspective / Ivna Reic. - New York, New York : Routledge, c2017. - viii, 292 pages : illustrations ; 25 cm
Includes bibliographical references and index.
In English text.
9780415533584
Special events--Marketing.
Special events--Management.
GT 3405 / R45 2017