Hospitality and travel marketing /

Morrison, Alastair M., author.

Hospitality and travel marketing / Alastair M. Morrison. - Second edition. - Albany : Delmar Publishers, c1996. - x, 567 pages : illustrations ; 24 cm

Includes bibliographical references and index.


In English text.

0827366205 (hardcover)


Hospitality industry -- Marketing.
Tourist trade -- Marketing.

CIR TX 911.3.M3 / M67 1996