Essentias of marketing /
McCarthy, E. Jerome, author.
Essentias of marketing / E. Jerome McCarthy, Andrew A. Brogowicz. - Revised edition. - Illinois; Mandaluyong, Metro Manila : Richard D. Irwin, Inc. ; National Book Store, Inc. c1982. - xvii, 540 pages : illustrations ; 24 cm
Includes bibliographical references and index.
In English text.
9710802909
Marketing.
CIR HF 5415 / M33 1982
Essentias of marketing / E. Jerome McCarthy, Andrew A. Brogowicz. - Revised edition. - Illinois; Mandaluyong, Metro Manila : Richard D. Irwin, Inc. ; National Book Store, Inc. c1982. - xvii, 540 pages : illustrations ; 24 cm
Includes bibliographical references and index.
In English text.
9710802909
Marketing.
CIR HF 5415 / M33 1982