International case studies in tourism marketing /

International case studies in tourism marketing / edited by Gurhan Aktas and Metin Kozak. - London : Routledge, c2022. - xxiii, 244 pages : illustrations ; 23 cm

Includes bibliographical references and index.


In English text.

9781032023137


Tourism--Marketing--Case studies.
Tourism--Management--Case studies.

CIR G 155.A1 / I58 2022