Retailing management / Michael Levy and Dhruv Grewal.

By:

Levy, Michael, author

Contributor(s):

Grewal, Dhruv, author

Material type:

TextLanguage: English. Publication details: New York, New York : McGraw-Hill LLC, c2023.Edition: Eleventh editionDescription: xxviii, 643 pages : color illustrations ; 28 cmISBN:

9781265072469

Subject(s):

Retail trade -- Management

LOC classification:

HF 5429 L48 2023

Contents:

Section I : The world of retailing 1 Introduction to the world of retailing 2 Types of retailers 3 Digital retailing 4 Multichannel and Omnichannel retailing 5 Consumer behavior Section II :Retailing strategy 6 Retail market strategy 7 Financial strategy 8 Retail locations 9 Retail site location 10 Information systems and supply chain management 11 Customer relationship management Section III : Merchandise management 12 Managing the merchandise planning process 13 Buying merchandise 14 Retail pricing 15 Retail communication Section IV : Human resources and store management 16 Human resources and managing the store 17 Store layout, design, and visual merchandising 18 Customer service Section V : Cases Cases Glossary Company index Name index Subject index

List(s) this item appears in: Newly Acquired Books (Purchased) March 08, 2023

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5429 L48 2023 (Browse shelf(Opens below))				1	Available			R0013147

Includes bibliographical references and index.

Section I : The world of retailing
1 Introduction to the world of retailing
2 Types of retailers
3 Digital retailing
4 Multichannel and Omnichannel retailing
5 Consumer behavior

Section II :Retailing strategy
6 Retail market strategy
7 Financial strategy
8 Retail locations
9 Retail site location
10 Information systems and supply chain management
11 Customer relationship management

Section III : Merchandise management
12 Managing the merchandise planning process
13 Buying merchandise
14 Retail pricing
15 Retail communication

Section IV : Human resources and store management
16 Human resources and managing the store
17 Store layout, design, and visual merchandising
18 Customer service

Section V : Cases
Cases
Glossary
Company index
Name index
Subject index

13147

In English text.

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